Gusto Grilled Organics recently opened in NYC serviing 100% organic, latin-inspired cuisine.
The restaurant goes beyond food to be green. All packaging is eco-friendly, the furniture is made with recycled wood reclaimed locally, they use LED lighting, wind-power for energy, and green-certified cleaning products.
The place is mobbed and they didn’t even open with a PR campaign.
Their goal is to be known globally as a leading organic restaurant chain heralding a “better world” philosophy. Gunning for a national presence, they hope to franchise in NYC and then target Chicago & LA.