Consumers want healthier foods and better packaging

Posted by on Jun 16, 2009 in Blog, Uncategorized | No Comments

According to a new study of 1000 consumers in several counties conducted by Ipsos Marketing, Consumer Goods, the top three things consumers want from food manufacturers are: fresher ingredients, increased health benefits, and more environmentally friendly packaging. More information here at 2sustain.com

Brand vs Creative Overindulgence

Posted by on Apr 21, 2009 in Blog, Uncategorized | No Comments

Pepsi is pulling their new $35M Tropicana packaging after only 7 weeks on the shelves. Although the new packaging was nice they somehow decided that tossing out the brand equity was the way to go. A huge, costly mistake. The new look has cost them a sales slump of 20% for the brand this year […]

Laser Paper Cutting

Posted by on Apr 10, 2009 in Blog, Uncategorized | No Comments

Caught this in the latest edition of HOW magazine. It’s a beautiful effect offered by LaserExcel.

360° Paper Water Bottle

Posted by on Feb 14, 2009 in Blog, Uncategorized | No Comments

From Brand Image. Interesting packaging concept for a very wasteful and toxic problem….plastic water bottles.

479° Popcorn

Posted by on Feb 9, 2009 in Blog, Uncategorized | No Comments

Great product, great site, great branding, great story, great name, great photography, great packaging. This is what graphic designers strive for.