It’s sort of similar to what happens when a dirt path appears in a grassy field after lots of people have taken the same shortcut over a period of time.
By using the Contrail bicyclists will have a clearer path on which to ride safely and out of the way of vehicular traffic. At the same time, as more bicyclists using the Contrail go over a line created by a cyclist before them, the line gets brighter allowing drivers to clearly see a marked bike path where there might be none.
The goal is to encourage biking participation by allowing the community to leave a unique mark on the road and to reclaim this crucial shared space.
We also think that it will help city planners understand growing bicycle routes.