“Understanding and Preventing Greenwash: A Business Guide ” was just published by BSR and Futerra Sustainability Communications. It’s a nice guide to help you understand and avoid greenwashing within your own company.
I’m not going to lie. There were a couple of items that we need to work on here at DK Design. The guide is helpful. I didn’t feel like they were pointing fingers….just pointing out areas to be aware of and work on.
Bottom line is, complete honesty is the best policy.