Being environmentally conscious is no longer trendy or unique. It’s expected. A growing number of today’s companies are requiring their creative firms to develop and incorporate more eco-friendly packaging and printed materials. These clients are turning to their ad agencies and designers and asking for solutions.
The Big Book of Green Design, the first book on sustainable design focused exclusively on the graphic design and advertising communities, is also the first book to showcase real world green solutions from small to medium sized firms.
It explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to their ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative and new, and The Big Book of Green Design features over 200 examples of these earth-friendly designs.