Brand vs Creative Overindulgence

Posted by on Apr 21, 2009 in Blog, Uncategorized | No Comments

Pepsi is pulling their new $35M Tropicana packaging after only 7 weeks on the shelves. Although the new packaging was nice they somehow decided that tossing out the brand equity was the way to go. A huge, costly mistake. The new look has cost them a sales slump of 20% for the brand this year […]