SEO & GEO

GET FOUND. GET UNDERSTOOD. GET CHOSEN.

Search has changed. People still Google things, but they’re also asking ChatGPT, Gemini, Perplexity, and other AI tools for answers. Your website needs to make sense to both humans and machines.

I help sustainability-focused businesses, nonprofits, and organizations build a stronger presence in search, from the technical basics of SEO to the content and structure that help search engines and AI systems understand what you do, who it’s for, and why you’re relevant.

CONTACT ME

WHAT I CAN HELP WITH

SEO strategy

Figuring out what people are actually searching for, where you have opportunities, and how your website can better meet that intent.

ON-PAGE SEO

Titles, descriptions, headings, content, internal linking, image alt text, URLs, and all the other details that help search engines understand your pages.

Technical SEO

Sitemaps, indexing, redirects, canonical URLs, Search Console, structured data, and the behind-the-scenes stuff that can make or break a website’s visibility.

GEO - GENERATIVE ENGINE OPTIMIZATION

Structuring and strengthening your content so AI-powered search experiences have useful, authoritative information to work with.

CONTENT STRATEGY

Creating useful, original content around the questions your customers, clients, members, or supporters are actually asking.

SEO + AI SEARCH AUDITS

I'll look at what you’ve got, identify the weirdness, and give you a practical roadmap for what to fix—and what you can safely ignore.

NO SEO VOODOO REQUIRED

I’m not interested in promising you that I’ll get you to #1 on Google. Nobody can honestly promise that.

What I can do is make sure your website is technically sound, your content is useful, your messaging is clear, and search engines and AI systems have a fighting chance of understanding what the heck you’re talking about.

Good SEO isn’t about gaming the system. It’s about making it easier for the right people to find good information.

Frequently Asked Questions

  • SEO helps your website get found in traditional search engines like Google. GEO—Generative Engine Optimization—is about making your content easier for AI-powered search tools to understand, interpret, and use when answering questions. The two overlap a lot, and a well-structured, useful website helps with both.

  • Absolutely. You don't necessarily need a new website to improve your search visibility. I can look at your existing site, identify what's working, find the weirdness, and create a practical roadmap for what needs attention…from content and page structure to technical SEO.

  • No—and anyone who guarantees a specific Google ranking should make you nervous. Search results depend on countless factors that nobody controls. What I can do is build a sound SEO strategy, improve your website's technical foundation and content, and make it easier for your target audience—and the search engines and AI systems they use—to find and understand you.

  • There's no universal timeline. It depends on your website, your competition, your industry, the changes being made, and how much search demand exists for what you offer.

    SEO is a lot like a garden. You plant the seeds, nurture them, give them time to take root—and eventually, things start to grow. It's a process of improving, measuring, learning, and adjusting, not a one-time fix.

    The best time to start your SEO was six months ago. The second-best time is now. 😄

  • I'll look at the behind-the-scenes pieces that can affect your site's visibility, including indexing, sitemaps, redirects, canonical URLs, internal linking, schema markup and structured data, page titles and descriptions, and other technical issues. Then I'll separate the things that actually matter from the things you can safely ignore.

  • Yes. GEO focuses on making your website's content clear, useful, authoritative, and easy for AI-powered search systems to understand. That means looking beyond keywords and thinking about the questions people are asking, the information your site provides, and how clearly your organization and expertise are represented.

SEARCH IS CHANGING. YOUR WEBSITE SHOULD TOO.

If you want to know where your site stands—and what actually needs fixing—let’s talk.

LET'S CONNECT