SEO & GEO
GET FOUND. GET UNDERSTOOD. GET CHOSEN.
Search has changed. People still Google things, but they're also asking ChatGPT, Gemini, Perplexity, and other AI tools for answers. Your website needs to make sense to both humans and machines.
I help sustainability-focused businesses, nonprofits, and organizations build a stronger presence in search—from the technical basics of SEO to the content and structure that help search engines and AI systems understand what you do, who it's for, and why you're relevant.
WHAT I CAN HELP WITH
SEO strategy
Figuring out what people are actually searching for, where you have opportunities, and how your website can better meet that intent.
ON-PAGE SEO
Titles, descriptions, headings, content, internal linking, image alt text, URLs, and all the other details that help search engines understand your pages.
Technical SEO
Sitemaps, indexing, redirects, canonical URLs, Search Console, structured data, and the behind-the-scenes stuff that can make or break a website's visibility.
GEO - GENERATIVE ENGINE OPTIMIZATION
Structuring and strengthening your content so AI-powered search experiences have useful, authoritative information to work with.
CONTENT STRATEGY
Creating useful, original content around the questions your customers, clients, members, or supporters are actually asking.
SEO + AI SEARCH AUDITS
I'll look at what you've got, identify the weirdness, and give you a practical roadmap for what to fix—and what you can safely ignore.
NO SEO VOODOO REQUIRED.
I'm not interested in promising you that I'll get you to #1 on Google. Nobody can honestly promise that.
What I can do is make sure your website is technically sound, your content is useful, your messaging is clear, and search engines and AI systems have a fighting chance of understanding what the heck you're talking about.
Good SEO isn't about gaming the system. It's about making it easier for the right people to find good information.
SEARCH IS CHANGING. YOUR WEBSITE SHOULD TOO.
If you want to know where your site stands—and what actually needs fixing—let's talk.