BRANDING & IDENTITY
YOUR BRAND SHOULD MOVE PEOPLE.
A logo can identify you. A good brand can make people care.
I help businesses, nonprofits, and organizations build identities that communicate who they are, what they stand for, and why their work matters, whether we’re starting from scratch or working with what you’ve already got.
That’s where I come in.
Brands need tlc
LOGOS & VISUAL IDENTITY
Logos, marks, color palettes, typography, business cards, social graphics, presentations, signage, and all the other places your brand has to show up.
MESSAGING & VOICE
Your brand isn’t just what it looks like. I can help define your messaging, tone of voice, positioning, and the words you use to talk about what you do.
BRAND GUIDELINES
The rules that keep your brand from slowly becoming 14 different shades of blue. Logo usage, colors, type, imagery, templates, and whatever else your team actually needs.
EXISTING BRANDS
Not every brand needs a makeover. Sometimes the logo is fine. The colors are fine. The problem is that nobody’s using any of it consistently. I can help bring an existing identity back together without throwing everything away.
I’ve worked with organizations that already had a logo they liked. They didn’t need another logo. They needed a better system for using it.
Maybe the colors need work. Maybe the typography is all over the place. Maybe the website looks completely different from the brochure. Maybe nobody knows which version of the logo to use.
We can fix that too.
Good branding isn’t about constantly changing things. It’s about making the right things recognizable.
YOU DON’T ALWAYS NEED A NEW LOGO.
A BRAND DOESN’T LIVE IN A STYLE GUIDE.
It lives everywhere.
On your website. In your emails. On social media. In a proposal. At an event. On a truck. On a business card. On a T-shirt. Sometimes, unfortunately, on a trade-show tablecloth.
I’ve developed brand guidelines, messaging and voice documents, visual systems, marketing materials, websites, social graphics, presentations, packaging, and all the other things that turn a logo into an actual brand.
I can help make sure all those pieces actually look like they’re from the same organization.
Frequently Asked Questions
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Yes. DK Design has designed roughly 100 logos over the years for businesses, nonprofits, products, organizations, and people starting something new. But a logo is only one piece of a brand, and I can help develop the larger visual identity around it.
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Absolutely. Not every brand needs a complete makeover. Sometimes the logo is fine and the real problem is inconsistent colors, typography, messaging, or how the brand is being used. I can help refine and organize what you already have without throwing everything away.
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Yes. I can create brand guidelines that cover things like logo usage, colors, typography, imagery, messaging, voice, and other elements your team needs to keep the brand consistent.
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Yes. A brand isn't just visual. I can help define your messaging, positioning, tone of voice, and the language you use to explain what you do and why it matters.
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That's usually where branding gets interesting. I can help develop the visual identity and the practical pieces that bring it to life—including websites, marketing materials, social media graphics, presentations, print, and other brand applications.
YOUR BRAND SHOULD HELP MOVE YOUR MISSION FORWARD.
You shouldn’t have to reinvent your visual identity every time you make a presentation or post something on Instagram.